this is a sure question in any interview. Though this may sound a bit easy, it gives the opportunity for the interviewer to know how well you know the company.
TRAPS: This question tests whether you’ve done any homework about the firm. If you haven’t, you lose. If you have, you win big.
BEST ANSWER: This question is your opportunity to hit the ball out of the park, thanks to the in-depth research you should do before any interview.
Best sources for researching your target company: annual reports, the corporate newsletter, contacts you know at the company or its suppliers, advertisements, articles about the company in the trade press, company's website etc
Check out more interview questions in the blog
Check out how to answer " whats your ideal company?"
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